This is the only agreement between the client and the agency. All additional services require a written endorsement to this agreement, which will be signed by both parties. An advertising agency agreement is a practical tool for sketching the marketing and advertising obligations of an advertising agency on behalf of another company. Whether you are the relevant advertising agency or the customer activity, this agreement helps both parties understand and protect their legal rights and obligations. When developing your advertising agency agreement, you should provide information such as: details about the company or the person seeking advertising services. A description of the product or service that is advertised all exclusive rights or non-competition prohibitions; The percentage of commission levied on royalties collected by advertising media; Compensation for outdoor advertising; The minimum amount of liability insurance that the Agency must bear; The launch and expiry dates of the agreement; what laws of the state will govern the agreement, and much more. It may sound like a lot, but don`t worry, we`re here to help you with all the details. Other names for this document: Advertising Agency Contract, Ad Agency Convention Form B. Advertiser agrees to compensate and maintain the agency unscathed with respect to all claims, loss, liability, damage or judgment suffered by the agency, including reasonable legal fees and legal fees provided from the use of Advertiser material or where agency material or on instruction Information or data obtained by the agency in support of information contained in the advertisement is considered “material provided by the advertiser to the Agency.” F. Order advertising space, time or other means to use to publish advertiser ads and do everything in your power to ensure the most efficient and advantageous rates available. The host provider may refuse, at its own discretion, to assist in the publication of advertisements that the customer makes available to the host in the context of these persons, if: (i) it does not comply with the specific formatting, editorial and/or publication guidelines of the host provider; (ii) it believes in good faith that the advertised website and/or the publication of a complaint are contrary to applicable legislation, regulations or regulations (including, but not limited to, federal advertising rules such as truth in advertising, the Child Protection Act against the Online Data Protection Act and/or the CAN-SPAM Act); and/or (iii) it believes in good faith that such an advertising copy does not meet the appropriate moral standards promulgated by the host provider and/or society at large. Without limitation of the above, the hosting provider does not accept: (aa) information considered to be harmful to the host site and/or to a natural or legal person; bb) information considered abusive, profane, fireman, defamatory and/or unwelcome; (cc) materials or information in the form of a “chain letter,” pornographic or obscene films, or graphic images; or (dd) excessive hot links.[Without prejudice to the above, the hosting provider must send the customer a written notification to the customer prior to such a refusal indicating the reasons for it, in order to give the customer an appropriate opportunity to adapt the advertisement in question.] The parties are independent contractors with respect to each other and all the issues arising from this agreement. None of this creates a partnership, joint venture, association or working relationship between the parties and/or an exclusive transaction. Without limitation of the above, neither party has the right to commit the other party to an agreement, contract or obligation of any kind without the prior written consent of that other party.